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Soft Floor UK Supports FIFA World Cup™ Trophy Tour

The FIFA World Cup™ Trophy Tour by Coca-Cola is taking football's most coveted trophy on its longest ever world wide tour in the run-up to the 2014 FIFA World Cup™, giving more than a million fans the opportunity to see it up close.

During nine months, the Trophy will travel to 90 countries, including 49 that have never hosted it before. The tour came to Wales, England and Scotland between 12 and 18 March 2014. On 14th March at the Westfield Shopping Centre in London, the Tour included a soccer skills challenge with Liverpool striker Daniel Sturridge. For the challenge, flooring was required to provide a safe area for the public to take on the challenge. The flooring had to be quick to lay and portable, so it could be transported to other locations.



Step forward the AstroTile - a revolutionary interlocking grass effect floor mat produced by Soft Floor UK. Designed primarily for sports and games, it is used by major international brands at evens and promotions all over the world. The AstroTile has a grass effect soft touch surface, made up of dense fibres which are extremely durable and forgiving. The backing comprises a high-density, anti-slip EVA foam, which provides comfort and fall protection as well as punch holes to aid drainage if used in wet conditions.

The tiles are one metre square,18mm thick and are extremely light and portable without compromising on quality or durability. They can be laid directly on top of most solid surfaces and can be easily self-trimmed to fit awkward areas. Removable edging strips (two) come with each mat for a straight finish.

For events and promotions, AstroTile mats are available to hire and were recently used at promotions by Saatchi & Saatchi, Coca-Cola, ASDA and are installed at the FA National Football Museum.

AstroTile Interlocking Mats by Soft Floor UK are available directly from the Soft Floor UK website: softfloor.co.uk or by calling 01206 390 570.




Resources

FIFA World Cup™ Trophy Tour by Coca-Cola
AstroTile Interlocking Sports Surface by Softfloor UK